Industry News: Optima Batteries, LA Lowriders, & Frank Sinatra

Amongst the categorically foundational library of Frank Sinatra’s lyrics, perhaps his most infamous are those penned late in his life. An ode to a lack of regrets and confident boast to having made his own way, makes the classic “I Did It My Way” a song of great personal significance to thousands of individuals. The true message of the song is one that many, if not all of us as automotive enthusiasts identify with. Despite the constant growth, regrowth, and diminish of certain trends in our various genres, every custom build is a personal expression to the core. Custom cars and trucks in the right pair of hands become canvases for creation and soulful expression. Optima batteries stepped up to the plate to document the LA Lowrider scene to share this individuality to the world:

Regrets, I’ve had a few; But then again, too few to mention. I did what I had to do and saw it through without exemption. I planned each charted course; Each careful step along the byway, and more, much more than this, I did it my way.


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