Much of life seems to be ruled by an imaginary pendulum, swinging back and forth between polarizing opposites. Of course there is a middle ground full of blurry grey lines throughout, but there always seems to be two endpoints at which stand opposite choices of equal force. The world of custom cars and trucks is no exception to this general rule of order. Some choose to keep things subtle, understated, and within the calm but pleasant waters of factory condition. Others tend to dabble in the deep end a bit, venturing from time to time into less predictable zones of modification. Then, there are the ones that take on oceans unknown and plunge headlong into the uncharted territories of complete customization. Many of us have felt that tension, attempting to settle on one side of the pendulum. For proud #teamslamd supporter, Joe Contenta, he eventually knew that in regards to his Datsun, that it would be all or nothing.

Photos: Jason Jones | Words: Michael Phillips & Mike Alexander

He picked up the well kept and overall clean 1965 Datsun L320, and wrestled with the demon on his shoulder for nearly a year before really getting his feet wet. All it took was a simple internal resolution to “cut up” his factory classic and before he knew it, he was committed to a full-scale custom project. It was in 2002 that Joe was first exposed to the world of custom cars and trucks. He happened to be vacationing in North Carolina the weekend of a Pebble Pusher Car Club show. His interest in the scene has been peaked ever since, which led him to build a ’94 Sonoma awhile back before stumbling across what would soon become his glorious homebuilt Datsun 320.


For his Datsun, he set out on the simple journey of building something unique with this already special platform. His motivation was to complete a project in the custom minitruckin’ style that he admired, that would (for the right reasons) stand out from the rest. And wanting to learn and do as much of the build in his home garage as possible, nothing on it went untouched and nothing about the fully custom build is “bolt-on” in nature. Joe spent the better part of five years completing his project, in his two-car garage. With hand tools, hard work, and a whole lot of practice with a welder, Joe stayed the course and saw his vision through to completion.

The hard parking suspension is all hand-built by Joe, form fitted to his Datsun with fantastic quality. Custom upper and lower control arms in the front work in conjunction with the Slam Specialties SS-5 airbags helping to plant the front low to the ground on demand. The rear is leveled out with another from-scratch built system, utilizing a triangulated 4-link with Slam RE-6 ‘bags. High-quality Monroe shocks further aid the rear set up providing comfort to the driving duties. Everything but the framerails themselves are custom made underpinnings. The suspension’s height is regulated with Air Zenith OB2 compressors and supplied by two tanks and stainless steel hard-lines throughout.


The body modifications, in matching fashion and with matching quality of excellence, were also done by hand in Joe’s garage. The first portion of the body work includes very meticulously shaved details. The key holes, side mirrors, tie down hooks and top bed rails, gas filler, and windshield wipers have all been filled and shaved to a seamless finish. Continued work meant shortening the truck’s bed a significant nine inches and dropping the sides to create level lines with the rocker panels. After the repositioning and flow, the entire bed both inside and underneath was smoothed. Finally the truck bed was set up for air operated dump style action, cleverly utilizing the E-brake as the actuator.

The Datsun’s flat and beautiful body styling is complimented with high-end chrome contrast. The mirror finish begins with 18-inch Raceline Deceptive 6 wheels, which are a perfectly matched size for the truck’s proportions. The Raceline’s wear 215/35/R18 Nangkang tires. Seated behind the highly polished spokes are stock rear brakes and the fronts are converted to Nissan hardbody disc brakes. The disc conversion includes a booster and master cylinder, all of which is tucked underneath the interior dash. Powering Joe’s green machine is a 4-Cylinder A14 series motor, plucked from a ’79 Datsun B210. The motor brings its transmission with it and puts out a cruising 68 horsepower, which is plenty for this tiny mini. The exhaust and headers combo is an adapted stock version that has been ceramic coated to clean up the engine bay and rolling chassis even more.


The whole interior was customized and finished for a simple, clean styling, with factory derived class – much like the rest of the highly custom, yet subtle exterior. The stock bench was reupholstered, along with the carpet, door panels, and headliner. The radio, and speakers were all removed, further extending the minimalistic cleanliness, and the factory gauges were restored and pinstriped. Top notch interior work was performed by Trick Labs of Butier, Pennsylvania and the hand laid stripes on the gauges were done by Atomic Bot. With such polished detail work characterizing the Datsun, a quality paint finish was an absolute must. Nevertheless, Joe’s commitment to individuality and stand-out styling led to the very unique and totally custom paint coloring. The mix is a bright kelly green, silver, and gun metal grey. The final color just plain works for the truck and sets it apart in the way that Joe had always intended. The final painting and clear coat were done by Tom Dionisio.

What is comprised by the summation of Joe’s vision, commitment, and painstaking dedication to hard work, is an all out, toes-to-the-nose custom build. The truck’s kick-ass finish is fueled by the very specific adrenaline rush associated with sliding one’s entire pile of chips to the center of a poker table. The truck is truly an “ALL-IN” endeavor, on which Joe poured out everything he had to offer. Looking at the completed project, an observer could easily conclude that the Datsun was built in a state of the art garage, using high tech tools, and finished in a sterile paint booth. There’s a time and a place for ultra fine, dedicated shop work, but this is certainly not it. This truck is home-built from top to bottom – grass roots, gorgeous, and another Slam’d lifetime member added to the mix. Having the full support and help from his family made all this possible, and was truly a family endeavor from start to finish. We’re proud to call the Contenta’s friends, and even more proud to see all of Joe’s hard work paying off as he continues to tour and take home “Best of Shows” and numerous accolades with his “Homebuilt Hero – ALL-IN.”


Special Thanks from Owner:

“Huge thanks to my father for all the late nights spent in the garage making the body work nearly flawless and for all the help on my build, to my mother for all her patience and helping to strip and clean the hard-to-get to parts, my wife for letting me do what I enjoy in the garage, night after night. To Kyle Reese, thanks for spending time designing the relocation of the brake booster and master cylinder, Carl Jaros for machining many of the one-off parts to complete my build. Josh Meehan, owner of Trick Labs, for the flawless upholstery work and working with me on a tight deadline, and last but not least, Tom Dionisio for many nights at my garage shooting the final paint, color sanding, and buffing. Without his help, I would have ended up with a cool truck and BAD paint! And thanks to anyone else who helped or even just gave a compliment to keep me motivated through the build.”

Slam’d Specs

SLAMD-DatSun-10Owner: Joe Contenta
Vehicle: 1965 Datsun L320
Hometown: New Brighton, Pennsylvania
Raceline Deceptive 6 18×8-inch
Tires: 215/35/R18 Nangkang

Front: Custom upper and lower control arms
Rear: Custom triangulated 4-link
Monroe shocks
Slam Specialties SS-5 fronts and RE-6 rears
Air Zenith OB2 Compressors
Dual Tanks
Stainless Steel Hard Lines

Shaved: Key holes, gas filler, windshield wipers, tie down hooks, bedrails
SLAMD-DatSun-08Bed lowered to level with rocker panels, inside and underneath smoothed and painted
Bed shortened 9 inches
Air powered dump style bed controlled by E-brake
Custom Color: Green, Silver, Gun Metal mix
Suspension painted Gun Metal
Painted by: Tom Dionisio

Stereo – rumble of the B210 engine
Custom reupholstered bench, headliner, carpet, door panels
Performed by: Trick Labs
Restored and pinstriped gauges by Atomic Bot

A14 4-Cylinder and Transmission from ’78 Nissan B210
Ceramic coated headers and exhaust

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