After 10 years of capturing and enjoying traditional American automotive events throughout California, Texas and even Japan, the Espinoza brothers decided that to commemorate the decade anniversary of their brainchild, Deadend Magazine, by putting together and hosting their own car show and so The Custom Capital was born and they hit the ground running. A location was secured at the Manzanita Park in Prunedale, California  just outside of Salinas and the date was locked in for June 21st.

The plan actually began shortly after their nine year anniversary when the brothers decided that a car show would be the best way to show their appreciation to all their loyal fans and friends. The talks began that year prior to put on an event that would gather the finest customs, hot rods, and lowriders along with some great live music and of course delicious food. But as we all know, events don’t just throw themselves! As the date rapidly approached the Espinoza brothers reached out to their family and friends to help volunteer for the days events. Securing a great group of support was a major key to the success of their 10-year celebration.

DSC_0625DSC_0613DSC_0637 Photos: Juan Trevino

We rolled in early and watched as participants entered the show grounds they were greeted by the family and friends of Jesus and Juan Espinoza. Then the brothers personally placed a thank you card on all the show vehicles adding yet another personal touch to the event. The awards were also designed by the brothers and consisted of best-ofs that were chosen by various guests including some of the car clubs in attendance. One award was presented by The Local Hero who traveled from Japan to cover the event.


The show had a great turnout including many vehicles that made the drive north from So Cal. Memo Ortega drove his custom chopped Chevy Bel Air as well as The Autoholics and the crew from Starlite Rod and Custom bringing out some memorable rides. Many Cen Cal customs made the trip as well but all in all the Nor Cal crowd was ready to show off its best rides and made a truly impressive showing. The brothers Espinoza along with their family and friends put on a great event for their first time right out of the gate. We’re definitely looking forward to checking it out next year and watching it grow thanks to all of the amazing industry support and local support that these guys have gained over the years. For more information, make sure to check out The Custom Capital to plan your trip for next year’s show.

Deadend Magazine would like to thank the following:

DSC_0645Sponsors Included: Stone Custom FabWheel Vintiques, Big Watcha, Imperiouz Auto Body, Us Versus ThemCoker TireLocal Hero Japan, Monterey Bay Farms

Vendors Included: Local Hero, Stone Custom Fab, Suavecito Pomade, Greenspan’s, Bomonster, Deluxed, The Lot Magazine, Biasply, Sangre Customs, Pro Image Customs, El Angel, Sin City Jokers

Too many clubs to list but here are a few that came out: Payasos, Calaveras, Cali Life, Tocayos, Padrinos, Autoholics, Los Boulevardos, Westend, Persueders, Cadillac Kings, Klassics

Special Thanks: Greg Lazzerini, Jesus Villalobos, Our entire family and all our friends who volunteered their time, Bryan Rusk , Brooke Guerrero , Monique Sache (Flaming Mo), Mike PZ & The Associates (Band), Mercster (Band), Dj Sho-T, Will from the Somos Gallery, Starlite Kustoms, Memo Ortega for driving in his chopped Chevy up from the Pomona area, California Sundays, Toshi Shimizu, Rod Powell, Abraham Ortega, FLiP, Ken the Flat Top, Harry’s Custom Paint.

Check Out The Full Slam’d Gallery Here: